What Should I Blog About?

Once you have decided to start a law blog, the obvious next question is what do I blog about? If your purpose is to create a platform to express your ideas to the world, the answer is simple: blog about whatever is on your mind. On the other hand, if you are trying to build your online presence for your firm or solo practice, there are some basic formats that you can follow while you find your voice and gain your sea legs.

Blog About Recent Caselaw

Whether you are writing your own content or using a ghost writer, regularly blogging about new caselaw relevant to your practice areas should be one of the staples of your blogging material. The benefits include:

  • Staying abreast of recent developments and learning new law as it appears in appellate opinions.
  • Demonstrating your knowledge of new developments and nuances in the law related to your firm’s practice areas.
  • Keyword rich blog posts that flow naturally without sounding forced. If one of your goals is to rise in the search engines, blogging about caselaw can get you there with scholarly articles that do not turn off potential readers with blatant marketing.

On my own criminal defense blogs, at first I regularly blogged about caselaw because I did not want to miss anything. In trial, I would often refer to my own blog and pull cases on the fly as issues arose. Years later, I realized that some of the biggest cases we were retained on came from blog posts about caselaw whether directly or indirectly. It is not enough to simply brief a case in the blog post – talk about your opinion, how the ruling affects your practice, and what implications an appellate opinion may have for future cases.

Blog About the Daily Challenges in Your Law Practice

There are issues that arise on a regular basis in your law practice, and you have your own methods of navigating them. You can blog about those issues and your best practices in general terms while being careful to safeguard individual clients’ confidentiality. If you are a criminal defense lawyer, how do you approach the issue of handling preliminary hearings when police, prosecutors, and judges all insist that you waive the hearing? Are there systemic issues with Brady violations in your area and how does your office handle them? As a plaintiff’s attorney, what is your experience with defense counsel and how does your office handle common issues that arise?

The issues that arise most often and that you feel the most strongly about make some of the best topics, and you may be surprised to find that other attorneys and potential clients may be searching for keywords that appear naturally in these blog posts. Only you can say what these topics are based on your own experiences over time. Because the topic is based on your own experience and practices, you are the expert and this type of blog post should easily flow for you.

Other suggestions for topics:

  • Current events that are relevant to your practice area. News about local events, high-profile trials, or pending legislation can all spark ideas and provide blogging material relevant to your practice areas.
  • Topics chosen by other bloggers. You can be inspired by the commentary of other writers, respond to their opinions, and provide a link to their posts to start or join a conversation about important issues.
  • Question and answers. Write about the most common questions that current or prospective clients ask you and your staff, or answer the questions that brought people to your website. Either way, you have a topic that you know prospective clients are interested in and want to learn more about.
  • How-to guides. A short how-to guide about an area of law that you regularly handle can show your knowledge and expertise, provide a source for natural keyword placement in your article, and could become a resource that other legal professionals return to for guidance.
  • Blog about controversial issues. If you only blog about boring, vanilla topics, your blog may help potential clients find you through keyword searches, but you will probably not build a base of regular readers. If you want people to actually read your blog, write about something interesting that people care about and do not shy away from controversy.

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